Growth. Personalization. Automation.
Digitization has had a tremendous impact on marketing, sales, and service in recent years. Digital processes have made many processes faster, more efficient, and less costly.
In sales, digitization enables faster and more efficient order processing and better customer support through a centralized customer database.
Companies can now interact with their customers through various digital channels, such as directly, and communicate personalized marketing messages.
On the service side, companies benefit from faster and more effective customer support thanks to digital processes.
Customers can conveniently submit questions through multiple channels, such as chatbots, email, or online ticketing systems, and companies can process and respond directly to their concerns.
For example, marketing can automatically guide customers along their individual journeys. This minimizes waste and increases the success rate of marketing campaigns.
Targeted digital transformation must take into account potential obstacles and challenges to find the right course.