OK Diese Website nutzt Cookies, um bestmögliche Funktionalität bieten zu können. Weitere Informationen zum Thema Datenschutz auf KL-CRM.de
Contact

A future-proof investment: How to find the perfect CRM software for your business

At the heart of any CRM implementation is the desire to improve. For example, to optimise sales management and increase close rates. Or to improve the customer experience through better customer service.

Whatever the motivation or goal, once companies decide to digitise and improve the effectiveness of their customer management, they are faced with a number of alternative solutions.

At first glance, many CRM solutions look the same. But at second glance, there are crucial differences in the details. For example, it is particularly important to check whether the CRM solution has a sufficient range of applications. Under what conditions can the application be used offline? What connectors are there to the ERP system? How easy is it to configure processes in the CRM software, for example using a powerful, code-free process engine?

It is also important to look to the future, for example the future use of specialised marketing software, the connection of the web shop or the integration of a customer portal.

If the digital roadmap includes expansion stages for other areas of the business, the choice of CRM system can have a lasting impact on the IT system landscape. As part of the customer management digitalisation strategy, it is important to select the individual software components with great care and to avoid making the IT architecture unnecessarily complex.

Furthermore, the three or four best-known top vendors in the CRM market do not always offer the best solution for a company's specific requirements profile.

In addition to the CRM software, you need to find a suitable implementation partner who understands your objectives and can deliver projects safely and within budget.

At all stages of the selection process, the budget for software and services should always be included in discussions with vendors. This will ensure that the best possible target price can be negotiated.

Choosing CRM software is a challenging but critical decision for your company's future success. Rely on experienced CRM consultants to help you select and implement the best customer management system landscape for your needs.

#CRM #Digitalisation #BusinessSuccess #CustomerManagement #CRMSoftware #Consulting #DigitalisationStrategy

About the author:

Frank Lauterhahn

Managing Partner

Frank Lauterhahn is an experienced CRM consultant who helps companies of all sizes and from all industries to develop effective CRM strategies and benefit from CRM software in the long term.

With a holistic approach, he supports his customers from the definition of objectives to business analysis and implementation.

 

As an independent consultant with extensive market knowledge and negotiation skills, he ensures the selection of the most suitable software solution and a smooth implementation.

 

Thanks to his many years of experience as a project manager in CRM technology implementation, he ensures that the project runs smoothly.

 

With expertise in various project methods and consulting services for the digitalization of customer management, he supports companies that are ready to exploit their full potential.